CRM Executive – Tote Ireland
Horse Racing Ireland – Newbridge, Co Kildare – Tote Ireland is looking for an experienced CRM Executive. The role involves the development, implementation and optimisation of a lifecycle CRM strategy for the entire customer base maximising customer value to drive long term retention. The role will also support the Sales & Marketing Manager in developing and executing an integrated marketing strategy. Main Responsibilities: • Develop and execute a market leading CRM program which delivers upon the commercial objectives of the business delivering an ongoing strategy focusing on activation and retention of our customer base throughout key points in their customer lifecycle • Grow and improve CRM communications, contact strategies and campaigns through testing and adaptation of latest technology to align to company objectives and customer value • Own and grow key stakeholder relationships with centralised functions across operations, marketing, integrity, IT, and senior management • Be responsible for retaining and driving VIP segment … – Permanent – Full-timeApply for this job.