CRM & Segmentation Manager

Job Listing No: 9740000

CRM & Segmentation Manager

Southside Dublin – We are working with a nationally recognized, well-established and financially sound company to recruit an experienced CRM & Segmentation Manager. 2178-1JM We are working with a nationally recognized, well-established and financially sound company to recruit an experienced CRM & Segmentation Manager who will manage the CRM programme and segmentation for the business. Responsibilities: Develop targeted marketing plans & campaigns to drive product performance. Work with external partners to continually enhance and develop strategic and tactical campaigns. Extend lifecycle communications programme to incorporate renewal cycles and increase customer retention rates. Ability to support and drive results through all Channels for each proposition/product. Work with the Head of Marketing to manage budgets to optimize effectiveness of spend. Experience: 3- 5 years CRM experience at least 2 in a management role. Relevant primary third level degree. Strong commercial acumen. High… – Permanent – Full-time

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