Head of CRM – Binary & FX
Dublin – Pentasia are working with one of the world’s leading award winning operators in the Financial Trading, Binary and Forex Industry based in Dublin. With various offices globally, Dublin has been identified as the future home for the market leader’s future marketing operations and we are working with them to find an experienced Head of CRM Responsibilities: Reporting directly into the CMO of the company you will be responsible for the design and implementation of a brand new global CRM strategy. From automated conversion cycles, to real time retention triggers, VIP scheme design, reactivation campaigns and churn prevention using predictive modelling, you will work with the CMO to develop innovative and market leading strategies for an industry that does not yet leverage CRM opportunities well. You will manage the P&L for all CRM activities and operate in an incredibly hands on, start-up fashion as you build and launch the CRM operations of the brand across all marketing medias and c… – Permanent – Full-timeApply for this job.