Revenue Growth Manager

Job Listing No: 9740000

Revenue Growth Manager

JOB TITLE            Channel Revenue Growth Manager                                        

DEPARTMENT    Commercial Excellence                                

LOCATION          Lisburn, Co. Antrim or Ballycoolin, Dublin

REPORTS TO      Revenue Growth Manager          

PURPOSE OF THE JOB                                                  

Be the leading driver of planning and executing CCH Ireland’s Revenue Growth Management strategies within the Commercial Team. The role will act as the key driver of all RGM strategies focusing on step changing our team’s capability in understanding, planning, selling and executing the RGM 2.0 Principals. You will work closely with key business stakeholders across sales, marketing, commercial excellence and finance.                          


            LEAD                 Lead execution of RGM activity with Channel team.

  • Lead ongoing implementation of Promotional Management framework & process including Review and Post Promotional Evaluation

  • Build the reputation of Ireland within the CCH Group as a leader in the area of RGM

  • Development of the 3-year business plan, while focusing on step changing our team’s capability in understanding, planning, selling and executing against the Pack-Price strategy and Promotional Excellence.

  • Delivery of optimal pack-price architecture and pricing frameworks via effective use of insights

  • Management of RGM Executive


    PARTNER            Act as clear driver of alignment between our RGM initiatives and other key stakeholders.

  • Work cross functionally with all key stakeholders to ensure RGM projects are aligned to total business systems and optimal solutions are created.

  • Play a key role in Channel routines to deliver analysis and Course correction plans focused on delivering Revenue Growth

  • Ensure the RGM Strategic goals are integrated into the Channel Look Of Success

  • Support End to End process from Planning to Customer Onboarding

  • Customer focus so that CCH RGM initiative produce a ‘win-win’ with our customers.

  • Leverages External Agencies to develop RGM Tools, Process, Capability with localisation for Irish business


    INNOVATE          Make sure CCH is at the leading edge within the group and Irish CPG companies in terms of our RGM processes, tools and systems. And that these are fully functioning at the front end of everyday customer planning.

  • Works with Commercial Capability and HR to build RGM capability in a holistic way across all organizational layers (people & skills, mindset, knowledge, processes, systems, metrics)

  • Builds best practices, focusing on Revenue & ROI and approaching volume as a mean to maximize revenue

  • Championing RGM education, understanding and partnership within the wider CCH organization.

  • Create clear customer growth strategies and plans for our Key customers which step change our results in delivering category growth.


    MANAGE            Manages RGM Framework engaging organization behind the process including promo ROI, commercial policy, pricing corridors, single serve acceleration.

  • Ongoing tracking of channel and customer performance versus plan on key RGM metrics and plans.

  • Driving optimal ROI and uplift across category for promotional activities.

  • Determine strategic pricing opportunities and cross-channel synergies

  • Effective implementation of pricing governance and compliance processes

  • Responsible for managing competitor activity tracking in Channel and Developing insights to support future business decisions

  • Responsible for managing competitor activity tracking in Channel and Developing insights to support future business decisions          



    DELIVER              Deliver clear and quantifiable results in volume, NSR/UC, market share and shopper metrics through its short to medium term deliverables.

  • Achieve annual revenue, volume and market share while improving CCH ROI on promotional spend.

  • Contribute to moving CCH to ‘Premier League’ status within our key account customer engagement survey.                              

May undertake additional responsibilities and or projects relevant to the role

Skills, Knowledge & Experience

  • Experience working in cross functional teams

  • Excellent communication and & Influencing Skills.

  • Open and willing to accept and embed change.

  • Ability to confidently provide solutions to issues as they arise.

  • Contingency Planning.

  • Analytical skills.

  • Strategic thinking.

  • Presentation skills.

  • Commercial Awareness





  • Third Level qualification, ideally business related.

  • Previous commercial management experience (min 2 years)

  • Self-starter with the ability to deliver results within pre-determined timeframes. Strong levels of determination and initiative which will drive innovative thinking and growth.

  • Strong commercial acumen, backed by a comfort in dealing with analysis and numbers. The ability to judge what will work and what will not from a volume and profitability point of view.

  • Strong ability to form effective working partnerships within functions, across functions and with external organisations in order to deliver results.

  • Strong analytical skills which will allow the generation of strong recommendations in RGM proposals and strategies.

  • IT literate with effective skills in Excel (ideally advanced) and PowerPoint.

  • Proven ability of results oriented performance. A professional manner matched with a high work ethic.

  • Entrepreneurial spirit, with strong drive for results through quick and sound decisions


  • 2+ years’ comparable experience in large, complex, multi-channel organizations ideally within a similar Pricing/Revenue focused department.

  • A business related qualification.

  • Awareness of production and supply chain in order to understand implications for new products, costs etc

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