Sales And Marketing Director

Job Listing No: 9740000

Sales And Marketing Director


Sales and Marketing Director

South Donegal

Permanent role

Competitive Salary

Ref: JO102

We have a superb post available with one of Ireland’s finest award winning properties.
We are working once again in partnership with this prestigious establishment who are recognised throughout Europe for their unrivalled accommodations and consistent commitment to guest satisfaction, to assist them in making a key appointment to their team in the coming weeks.

We wish to receive applications from suitably experienced and qualified individuals for the post of Sales & Marketing Director. This is an integral role to the ongoing development of the property; this role poses an unparalleled career development opportunity within the Hospitality Industry.


Position Summary

The Director of Sales and Marketing is responsible for the overall Sales and Marketing of the Hotel, harmonising the culture, mission, and quality standards to assure maximised potential. This person must create an exceptional climate of professional & personable service that ensures the long-term satisfaction of team members, guests and owners.


Responsibilities and Duties (include but not limited to):

Oversee annual Sales and Marketing Budget and supporting assumptions for owners and banks.

Develop annual Sales and Marketing Plan for the Hotel, starting with day by day Market Segmentation Plan.

Coordinate tradeshow activity with the Capella Corporate Office.

Develop and implement property Sales SOP’s, including training manuals.

Manage lead sources to ensure quality and quantity of leads.

Develop Public Relations Plan and hold bi-weekly calls with PR Company.

Develop Marketing Partnerships that enhance the brand.

HR procedures, including involvement in the following: recruitment, training, disciplining, handling transfers, employee performance reviews and promotions within the Department.

Ensure the Service Standards of the hotel are maintained through the employees.

Oversee Sales and Catering PACE reports.


Specific job knowledge, skill and ability

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

Constantly strive to uphold the image of the brand and acknowledge good performance of others.

Maintain open communication with others and participate in line-up on a daily basis.

Always be available to provide exceptional individualized service, take initiative to offer assistance throughout the Hotel and to promote it at every opportunity.

Work as a team helping all teammates to complete the required activities that will ensure we exceed guest expectations.

Take ownership in the Department’s continuous training/personal development & take initiative to learn about other departments within the Hotel.

Comply with all Hotel policies, procedures and guidelines.

Ensure safety and quality in all our products and services.

Create expectations, lead people, manage processes and hold people accountable for the agreed upon activities and time tables.

Create a positive work environment.

Maintain effective communication, giving timely feedback and recognition of performance.

Effectively manage relationships and feedback with outside vendors and clients to ensure the guest experience is continuously improved.

Develop and maintain standards that create exceptional guest experience and ensure positive results of all inspections and audits.

Maintain an active presence throughout the business.

Meet or exceed all established goals.

Maintain low staff turnover rate and high morale.

Communicate important activities affecting the Hotel.

Identify issues of greatest importance that impacts long-term growth.

Identify consequences of today’s actions in the long term.

Formulate a plan to achieve measurable goals.



Minimum requirements

  • Five years’ experience in a similar role in a 4 or 5 star Hotel.

  • A detailed and proven track record in Sales within the hospitality industry.

  • Proven experience in creating, developing and coaching successful Sales teams.

  • Experience in managing and leading a team.

  • Ability to handle any pressure situations that may arise.

  • Skilled in Microsoft Office with particular emphasis on Excel.

  • Proficient in the use of systems such as Saber, Rainmaker, Springer Miller/Opera and Delphi.

  • Strong business acumen and outstanding negotiation skills.

  • Target focused.

  • Excellent presentation skills.

  • Self-motivated and hard working.

  • University degree in Sales and or Marketing, or any education that provides the required knowledge, skills, and abilities.


Preferred requirements

  • Good knowledge of the Irish market.

Please note:

Unless a closing date is detailed / stipulated in the text of an advert then there is no fixed closing date and any closing date shown on the website you are reviewing this role on is not a closing date as such but a date for removing the advert. This also mean that a role may close / fill with little or no notice.


Interested in this role?

To express your interest in this role, please read the following instructions;


Please forward your C.V. to us in “word format only” with an accompanying cover letter/email highlighting your suitability for the role and how you meet the essential criteria.

You should also include the Job Reference Number AND the Job Title. (Noted above)


Suitable candidates will be screened and contacted, your interest gauged and permission sought to send your C.V. to our hiring client for review. All applications are treated in strict confidence.


Additional Information:

Our clients reserve the right to enhance the short listing criteria where and when this is deemed necessary.

Candidates who do not meet the essential criteria for this role may be contacted in the future to discuss other roles.

Sending your CV to us is initially an expression of interest in a role not a direct application, suitable applicants will be contacted to discuss further prior to their CV being released to a client.

Network Recruitment

As an organisation Network Recruitment is continually committed to equality and valuing diversity within its organisation/workforce.

We will provide equality of opportunity and will not tolerate discrimination on grounds of gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, HIV positivity, or any other grounds.

We are an equal opportunities employer and act on behalf of both our candidates and clients as a professional Recruitment Consultancy.?



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