Senior Brand Manager

Job Listing No: 9740000

Senior Brand Manager

Dublin – Your Responsibilities: To deliver sales, share, profit, GM% and brand equity at least in line with plan With support from the Area Marketing Manager, implement, and where necessary localise the Global Category Team’s plan’s to optimise the outcome for Ireland Appropriate to brand prioritisation, leveraging Brand Growth plans, adapt to develop the Irish Brand growth plans for the relevant brand(s). This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels Working with the cross functional team & agency network, implement/adapt if necessary in order to execute brilliantly To manage and deploy A&P spend with maximum accuracy and efficiency To be aware of category, brand, expert and competitive landscape and performance and to lead response if required Aids best practice sharing of plans and initiatives with the brand team in GB, to enable efficiencies in planning and asset creation ac… – Permanent – Full-time

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